Onbathula Guru is the directorial debut of PS Selvakumar, a good friend and former associate of Ilayathalapathy Vijay and Jeeva. This stars' connection was enough for people to look forward for his first movie. Especially, the online fans of the Velayudham star promoted the film and when it was revealed that Vijay was doing a cameo, their joy knew no bounds. So, the film got a good promotion through star connection. In the next phase, through social networking sites, stars like Lakshmi Rai and Premji Amaren promoted Onbathula Guru. Last but not least, Lakshmi's alleged interview to a magazine where it has published a story, which talked about her relationship with Vinay Rai, garnered good attention that again gave the film a free publicity.
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